Keeping the spirit: What Halloween reminded me about humanity and hope

The most hopeful thing I saw this October wasn't a ghost. It was people trying on masks.

Black kitten looking out from a light canvas bag inside a Halloween store.
Not every October character needs a costume.

Kids, adults, teenagers, grandmothers showing up as a coven of witches. People looking for a scare, an outfit, or a little encouragement before committing to being someone else for the night. In the Spirit Halloween stores where I worked security, I watched personalities come out along with the costumes. Compliments got thrown around. Friends offered feedback. Someone's favorite movie character became a reason to talk.

For a little while, being unusual was the point. Nobody needed a business case for it.

Gold autumn leaves framing a city view and distant domed building.
The part of October I try to make time for.

Almost all work, a little play

October has always been my favorite: fall foliage, birthday memories, haunted places and the stories that come with them. This year, I managed to turn a lot of that leisure into work. Scare Week for Apres Leisure kept me busy, and I started security consulting work that brought a few unexpected October experiences of its own.

Almost all work, no play. Or, at least, trying to make work feel like play. Apparently I needed my own reminder.

Spirit was a good place to get one. I liked watching younger people come out of their shells, finding that the alternative style or odd character they loved was welcome there. No changing rooms, no chairs, but plenty of masks and plenty of opinions from friends. A temporary store full of temporary identities somehow made room for people to be a little more themselves.

Then came the contrast. I watched people wait in a line that stretched across the store, give a few dollars at checkout, and walk out looking at their phones, missing the exit signs with me standing right there. Present for a moment, gone the next. I could recognize the pull. There's always another message, another task, another place your head is supposed to be.

We make a sprint out of the fun, too. Find the costume. Get to the night. Make the memory. Then the season disappears, the store goes quiet, and it's back to everything else.

Handwritten exit arrows beside orange shopping baskets and glass store doors.
The exit was well marked. Our attention was another story.

I don't think the part worth keeping has to disappear with it.

The other kind of spirit

Tall brick and stone building facade photographed from the steps.
Daylight, old windows and plenty of atmosphere.

My grandfather's ghost story around a campfire in England helped start my fascination with the paranormal. I've gone on the tours, heard the stories, watched the movies and done a little amateur hunting. I like hearing where people draw the line between being open to something and needing an experience of their own.

This October supplied a place to test my curiosity: an old Elks Lodge on a security assignment. A colleague warned me to avoid it. Other guards had stories about voices, figures and strange experiences. Those were their accounts, not things I could verify.

My own visit was less cinematic. I got a daytime tour through upper floors that felt like office space left behind in the '80s or '90s. An elk head on the wall added to the atmosphere. Afterward, I had an unusual headache and felt light-headed for the rest of the day. On another visit, I tripped outside, dropped my keys, phone and radio, and couldn't find the keys despite help searching.

A haunting? I can't tell you that. An unsettling building and a set of experiences I still wonder about? Yes.

When management tried to pull me into a graveyard shift there, curiosity and common sense had something to discuss.

But the question I came away with wasn't only whether something follows us through an old building. It was what we carry back into ordinary life.

Elk-head sculpture above a gated stone archway.
The elk over the doorway. The stories start before you go inside.

A little permission to be human

The real world has enough fear and division without an animatronic adding to it. I'm not pretending a costume fixes any of that. But I don't want to dismiss what I watched in those stores, either: people making room for one another's weirdness, giving a compliment, asking an opinion, sharing a laugh.

Small stuff. Real stuff.

That's where I find some hope. Not in a grand declaration that humanity is going to be fine, but in the ways people still reach for one another when there's a little room to play.

Halloween gives us an excuse. You can be the strange one, the funny one, the character you've loved for years. You get to bring something out that the workday doesn't usually ask for. Maybe the costume isn't always about becoming someone else. Sometimes it's a way to show people something they've been missing about you.

That's the idea I want Apres Leisure to make room for year-round.

Your best leisure self

Work asks us to be useful. It doesn’t always leave much room to be unusual. I think we lose something when those become opposites. The people around us bring more than the role we happen to know them in.

That’s part of what I’m exploring with Apres Leisure: a little permission to carry that off-the-clock self into the rest of life. An Apres Avatar should feel like recognition, not another perfect version of yourself to keep up with. Your nickname, your favorite pet, a place that matters, the personal legend your people already understand.

That is what I want to keep from October: the curiosity, the permission to play, the small moments when strangers stop being strangers. The spirit, without needing to leave the rest of ourselves behind.

If you could carry one part of your Halloween self into the rest of the year, what would it be?

Explore the Apres Leisure shop.

For a playful place to start, take the Apres Leisure legend quiz. Six questions, a lore match, and no email needed to see your result. It’s a bit of play, not a personality test or a custom Avatar generator.

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Author: True North Team Consulting

About Charles Reynolds I’ve spent my career at the intersection of sports business, leadership, and entrepreneurship—working inside fast-moving organizations, advising teams and founders, and learning firsthand how pressure, ambition, and uncertainty shape decisions. Over time, my work has evolved beyond titles or industries. What consistently shows up is this: people don’t struggle because they lack talent or drive—they struggle because they lose clarity about what matters, where they’re headed or results they're after, or how to move forward without burning themselves out. That’s where I focus my work. I help leaders, founders, and high-performing individuals think clearly, align their actions with their values, and make better decisions when the path isn’t obvious. Sometimes that looks like strategic advisory. Sometimes it’s coaching. Often, it’s simply creating the space and structure for honest reflection and momentum. Travel has played a quiet but important role in shaping how I see the world. Experiencing different cultures, systems, and ways of living has reinforced my belief that growth—personal or professional—comes from perspective as much as performance. That belief shows up in my work, my writing, and how I engage with others. I care deeply about transparency, holistic sustainability, and lifelong learning. I’m drawn to questions around purpose, leadership under pressure, ethical and personal growth, and what it means to build something meaningful without losing yourself in the process. This site is a home for my thinking—across leadership, business, life, and direction—and a place to connect with people navigating similar questions. If you’re building, leading, or re-orienting or just exploring, I’m here to help.

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