2020 was the year of all years where every sign of the apocalypse showed up at the doorstep.
In the isolated island that is Utah, not only did we have the devastation of the ongoing pandemic, but an earthquake with powerful tremors reverberating for weeks, a hurricane-like windstorm uprooting many massive hundred year old trees, political and social justice turmoil, armed militia-presence and progress denial and since, killer wildfires and avalanches.
It took the public police execution of George Floyd and countless others caught and shared on social media to collectively start forcing awareness and change on the law enforcement and social fronts.
It’s forced us all to be real about what we truly believe and who we are instead of hiding it in the shadows.
The sports and entertainment world is traditionally the great melting pot where even political and social differences could be overcome by collectively rooting for the home team. However, organizations were largely not forced to choose sides and bigotry and hostility often swept under the carpet and left to fester. Until 2020.
With that, longstanding oppressive actions of controlling elites have become exposed. Notably, two of the sports organizations I had been involved with came under fire and investigation for racism, sexism, bullying and abhorrent cultures created under the old guards. Scrappy local reporters and brave former employees stuck their necks out and via social media spurned “Me Too” movements that caught so much traction that they could not be denied. Feel free to read into the Washington Football Club and Real Salt Lake sagas independently as there is plenty there from countless employees and fans.
The precedent is shifting and it’s no longer an acceptable practice to abusively get away with being bigoted, self-centered, controlling tyrants.
There are consequences to pay because transparency is here to stay.
While the gap has widened considerably between the haves-and-have nots, through this mess of a year, change is happening and the messages of the slighted are now being surfaced, and in some cases recognized and even prioritized. There are no easy fixes and change takes time.
Purpose and character – where do you stand? Individuals and companies were all put on the spot transparently. If you’re hiding in the shadows, you’re considered guilty. If you don’t come off authentically, you get called on it.
There’s too much on the line: lives, jobs, daily, travel, norms, environmental sustainability, and family routines.
Real change has taken place and there’s no going back from here.
It’s a new era – Derek Chauvin, the police officer that infamously killed George Floyd on camera has been convicted and not let off the hook.
Now, as we continue climbing out of the hole with the mass 2021 vaccine rollout, issue prioritization and economic recovery, lessons have been learned and there’s no going back.
What happens when the lights go off? … Time will tell.
Speaking of stalled aspirational progress, as we are all now acutely aware of, the global economy hit a screeching halt by way of a COVID-19 (Coronavirus) pandemic.
Ramifications and the related coverable topics are endless.
A globalized reckoning, which was anticipated to happen at some point by the experts, caught us all on our heels and we couldn’t react quickly enough to put it to bed before massive loss of lives and economic progress resulted.
What are we learning in the process?
Leadership and the ability to listen, emphasize and unite matters more than ever – without it, everything can unfold.
Heroes come in all shapes and sizes. The true heroes pulling us out of this mess are the service workers on the front-lines putting lives on the line to save their brethren (nurses, doctors, EMTs, social services, teachers, grocery store and “essential business” workers). These folks deserve every accolade, perk and quality of live improvement possible.
Globalization Revisited – it doesn’t matter if your GDP is greatest in the world if you can’t stock or make the basics to save your people (ie. PPE’s like aprons, masks, gloves, etc.)
We need to focus on the industries, tactics, practices and strategies proven to sustainably benefit the masses. Sometimes it’s time to stick in that fork and move on vs. continuing the life support.
Personally and professionally, we are all at a crossroads. Adapt or die (figuratively and literally so, sadly).
It’s a group exercise, too. One outlier can derail the recovery progress for the masses. We are all ready for the economy to return to normal – your non-distanced protests only hurt our chances to get there.
How we prepare today will impact tomorrow. It is well worth the extra few weeks of staying at home to not set ourselves back months more.
If all you have to give is goodwill and positive thoughts, pay it forward, spread it (especially while staying at home!) and the returns will multiply and help get us all back on our feet.
The Cleveland Cavaliers, Detroit Red Wings, Baltimore Orioles, Sporting Kansas City, Indiana Pacers, New Orleans Saints & Pelicans (among others pictured above): what do these represent? All, the latest and greatest clients of Sponsorship Buddy Inc. I, as the lead hunter, should be out celebrating in the streets to land these huge, globally embraced and recognized team brands as clients of our disruptive new platform, right? Not so fast, my friend.
Early entrepreneurial life is not glamorous (nor is the sports industry). Over the past 20 months, I’ve had to learn all kinds of new skills, competencies, and levels of resiliency and discipline. I set out with a goal of transforming the sponsorship industry in much-needed fashion for the better to help create more transparency, streamlined communications, a better client experience and improvements in quality of life. In doing so, I hoped to make my mark as an innovator, disruptor, and difference-maker and put it all on the line to do so (personal life, relationships, financial stability).
Full disclosure, it’s been the most challenging period I’ve had in life and there have been some big ones. While persistently searching out believers in my network, I’ve been aggressively pursuing careers and been so close on fantastic opportunities in sports or tech in Denver, San Francisco and here in Salt Lake City, only to be passed up on at the finish line. My closest contacts have seemingly written me off while it’s been impossible to fight off bouts of despair, depression and not feel like a failure.
One of my key strengths is my resiliency, persistence, and aversion to quitting. I thought the industry would snap up this relatively inexpensive tool but learned that it was going to take completing the marathon to change the game.
Back when we were looking for our 1st major league client after the Utah Jazz (beta customer of ours), I leaned on my former group in the Memphis Grizzlies, who have been notably innovative. In speaking with Mya Donald, activation lead for the team, I said something along the lines of, “I know this is new and daunting, but this can not only put the Grizzlies on the map as a leader in the space, but do great things for your careers.” The Grizzlies bought in, embraced the tool, and four weeks ago, Mya was on-stage as a finalist at NBA league meetings citing us as a key piece to the team’s peer-nominated Relationship Management Program of the Year. To add validation, the winners of the award, the Cleveland Cavaliers, known not only for being runner up in the 2016-2017 NBA Finals, but also for a notable Goodyear Jersey Patch Campaign and innovative 365-day activation approach have followed suit as our 5th client in the most innovative of all sports leagues (NBA).
Taking excerpts like these to market, we’ve now established ourselves as an industry-recognized brand with success stories throughout the major and minor leagues, not to mention being in the process of signing our 1st brand and agency clients. We accomplished our set growth and vesting goals a year ahead of time and have solidified our brand and platform as a force with huge upside from here while maxing out my equity shares in the company.
As we look to solve the sponsorship industry’s communication issues one client at a time, I’ve realized that I have a long ways to go to become a great communicator myself. I realized that my emails, like everyone’s texts or emails from time to time, can be misinterpreted and come off the wrong way. Instead of leaving tone, reasoning, and objectives up for interpretation, I insisted on a face-to-face meeting to speak my mind, and after a 2nd fishing trip meeting to close out the summer and further collaborate on ownership stake and employment terms. I’m now about to be in a much more secure place while being in control of day and destiny.
Lessons learned: don’t take rejection to heart. It only takes one (you). Even when everyone else loses faith in you, what you believe in and set out to do, you can accomplish anything with determination. Be mindful, self-reflective and don’t be afraid to ask for constructive feedback, advice or someone else’s time to hear you out.
After weeks of back-and-forth months after my consulting deal was up, we were at a crossroads of a) parting ways with only the entrepreneurial experience to show for it for b) forging a partnership, potentially lifelong. Both sides have nearly walked away at different times and everyone knew it was decision time, this was make or break and the call was going to be tense. That “Castaway” feeling of I’m alone, trying to scratch and claw my way to survival, hoping someone will venture into the vicinity and throw me a life raft can feel very real.
Doubts can be constant. Today’s social media age make peer comparisons dangerous. Why am I at point X when I’ve invested this much into myself whereas my former cohort John or Jane Doe is at point Y? Trust in others and myself with belief in the ability to turn up calculated returns is something I’ve banked on for years. But sometimes it feels like being stuck in the ocean trying to fight the current of a riptide, not going anywhere and expending energy reserves quickly.
Egocentrism is the inability to understand any perspective but one’s own. In this country, never has this come more into question than today’s political and social environment. Why should I think about someone over there when my own quality of life is in question? What happens when those relationships you’ve invested in and trusted would work out instead turn out quiet or egocentric? You’re left to your own story and ingenuity, losing hope with line after line being cast out only to be brought back with nets empty.
Despite better reason and needs to meet, we made the trip to Arizona for a wedding at a lavish venue, the JW Marriott of Tuscon pictured below. Sacrifices were made to get there – a bag of sandwiches made to avoid having to stop for food, not staying at the host resort and instead choosing a Marriott nearby. Bootstrapped startup life personalized.
Alli & I before the wedding @JW Marriott Tuscon
After catching up with the Joneses, and being there to celebrate the big commitment day for the newlyweds, we took a day trip to the famous wild west town of Tombstone. Despite all the Hollywood takes, never was story given due justice authentically. The Boothill Graveyard was filled with stories of men that met their fates through every means from defending their honor in gunfights at the OK Corral to getting poisoned and everything in between and their stones were stolen over time by gravestone robbers looking to get their hands on valuable relics. This made me think, how does one avoid the fate of George Johnson pictured below, who was hanged by mistake? “He was right, he was wrong, but we strung him up and now he’s gone.”
In a brutal town where the odds are stacked against you like Tombstone, George may have been on to something in life. Maybe he was looking like one of the few who’s investment was going to pay off in a big way. However, his story was lost and he became known instead for his curious cause of death. George hadn’t secured himself to avoid the traps laid down all around him and succumbed to a noteworthy fate.
On the scenic way back in Navajo country (another example of a people pushed aside), we stopped at the picturesque Horseshoe Bend in the Glen Canyon area of northern Arizona (featured above). I looked out and felt like I was stuck on that rock island pushed out further and further by the sands of time, with a storm coming nonetheless.
Months after the fact and despite undue strife, my partners came through for me on my concessions and I officially tied the ownership knot. Lessons learned include not making assumptions and instead communicating better and building and executing sound social and business contracts. Don’t be afraid to be real and speak to feelings and emotions as it leads to more authentic connections. I went from fighting the riptides to grabbing a line out and back to the island. Now, it’s a matter of navigating around the hangman’s noose and traps while continuing to better equip and target those lines cast with the hope of netting that meaningful storybook foundation off the island.
Are you fed up with the feeling that your vote won’t account for any positive change? Are you over the stodgy NFL or sick of fantasy football after losing because of weather during 1 freak game or an injury that made all those hours for naught? Are you in need of an exciting last minute Christmas gift idea?
If you’re like me and you’ve answered YES to any of those questions than consider this a call to action.
Whether you’re in Utah or not, this is your chance to actually play a role in managing and running a pro sports team. From the city (SLC over OKC) to the team name (after 101st Airborne in a nailbiter over Teamy McTeamface), to the plays ran on the field chosen through a state-of-the-art app, you Joe Fan are in the driver’s seat. It’s Madden meets a Hollywood reality show meets the pigskin meets the future of tech. The voices of fans who have signed up to participate in an industry that is incredibly hard to break in and stay in are being heard loud and clear. In 21 countries and all 50 states, they’ve secured their dream spot as Assistant GM or Analytics Department or as an inaugural Season Ticketholder.
Now it’s your turn to answer the call. If you’re believer in freedom of choice, democracy, technology and football, we need you tuned and ready to make history.
February 16th, 2017. The Maverik Center.
ESPN, GQ, Esquire and other very notable national entities will be there. Can we count on you?
Success in revolutionizing the game requires churning up good companies to sponsor that believe that the fan comes first, groups and true fans and individuals who believe in the “democracy” mission depends on your participation. Unite with me, you believers who nowadays can’t agree on 1 Godforsaken thing. Like which beer the Mav should serve. Together in this and be there with me as it could ultimately in crazy fashion help me fulfill a lifelong dream of running a pro team of which with success, will extend to a a rebranded, democratized league level in due time (2018).
Your Super Bowl hangover will long be over as will the holidays. What next?
Why not join me in staking your claim to be a part of history, giving the power of making decisions in unbeknownst fashion to you. Yes, your voice has now been heard – you make the calls.
I recently queued up D2: The Mighty Ducks. Regardless of whether you played or liked hockey, my generation beloved the Mighty Ducks movies as kids. In a tumultuous time like this one, consensus towards the greater good is seemingly impossible. We can learn a lot by looking back on the once lovable loser Minnesotan kids, who banded together with others of all shapes, colors and sizes from different corners of the U.S. to defeat the bullies of Iceland in the Junior Goodwill Games finals after Coach Bombay centered himself as a leader. It wouldn’t have happened without believing in the power of instilled confidence.
Personally, I grew up in an achievement-oriented household where I was encouraged to participate (and well) in all kinds of activities. Some I didn’t like ie. choir and piano. Others I loved ie. sports – I played four competitively into high school, usually among the top performers on my teams. Hockey would’ve been one had I moved back to Minnesota sooner (my friends were deep into travel hockey by 4th grade).
My folks went to top universities and academics always came 1st – getting into a great school was priority #1 and I had only a decent handful of B’s into high school. I had an outgoing personality and friend groups beyond just the “popular” group. Despite all the accolades and activity time, I often felt alone and a failure – especially in high school. If it weren’t for my parents always having my back though, where would I be?
Granted, some of this might be the result of a competitive, achievement-oriented culture. Sure, there were plenty of good teachers who pushed and encouraged. Coaches on the other hand, not so much. The dads were more often than not solid, albeit biased towards their kids (as mine was). Winning was common and the times were loose and fun. It was into high school that the paradigm shifted. If you didn’t dedicate yourself to the “system” of that specific sport and all the workouts and family politics year-round, then you were missing out regardless of talents demonstrated. Lesser “system” athletes focused on 1 sport and were anointed “golden boy” status over others successfully competed for their school in multiple competitive sports.
One would think that high school coaches (and teachers) are there because they care about giving back and developing life achievers. Egregiously, as far as many were concerned, it was all about their ego and attitude coming from doing it the same way for awhile, their image or winning at small fill-in-the-blank hamlet town. “I could care less about what you’ve done or who you are, it’s my way or the highway.” Small-minded small-ball!
I remember going into horrific shooting or hitting slumps. I would go home, shovel off the snowy driveway and night and shoot until I couldn’t see or get my dad to pitch until he couldn’t throw. It didn’t matter though as next to ZERO encouragement or support was offered from coaches. How are you going to succeed when you’ve got it stuck in your head that if you miss ONE shot, you’re back on the bench?
I went to Duke basketball camp two years in a row around national championships and learned from the best and a master motivator in Coach K. Despite Duke being the model for our “system,” I ended up losing out on the last varsity roster spot to the handicapped “system” guy. I walked off after not even logging a play in the game for my last playoff baseball game after starting every career game. Can you get any more of a slap in the face?
The teenage years are the most volatile and when you’re offered nothing but negativity from those that are supposed to lift you, how can you succeed?
Fast forward to college. I was DONE with high school and the work paid off as I got into every school I applied – except getting waitlisted at the one I thought I was meant for (of which my dad attended). Gone went the nurturing offered by the home-front and in came freedom and autonomy of quasi-adult life. College offered the ability for anyone to re-invent oneself.
The times were exciting but the bar was set for failure – proven achievers used to near 4.0’s like myself now found themselves in the “C” range, barely scraping by. I remember taking a physics class of which I had no business being in having not taken calc and getting something in the neighborhood of an 8 out of 60 on an exam despite serious studying! My GPA after the 1st semester was near suspension level. I found out about the verb “South Foresting,” from the parking garage famous for university suicide, the ultimate failure feeling put into action.
I pushed it to the limit, developing association with the “leaders and best” among the “Leaders & Best,” in the Mud Bowl and Greek scene and our acclaimed football program, and lots of time not only on the beer pong table, but in the and classroom and library. I started to find myself while I kicked it into gear and started competing toe-to-toe in everything on campus and internally started to realize was that I could hold my own (despite the top-notch acumen of the competition). Confidence brimmed internally and externally and peaked – I was on T.V. on the sidelines, and in the “alpha” social, competitive limelight otherwise. I had not only survived, but thrived in many senses and graduated with a double major.
Pro
The door into the sports industry is revenue generation and all of a sudden, re-invention had to happen again. A 99% rejection outcome became the norm and the hurdles were steep in Inside Sales – the “chop shop” of weeding people out. I buckled in, outworked and out-performed my peers after some trying, tough times in a faraway, disaster-ravaged market of which I knew 1 person. I quickly learned what having no culture and a boss departed for punching someone in front of his employees to understanding what a thriving, motivating, positive team-oriented culture felt like.
Fast forward ten years and two grad degrees of which I pushed myself to the limit further, It’s taken many sacrifices, disappointments and failures. Every B-school will pound in how and stress the importance of leadership and “culture” in the workplace. Interviews for those impossibly in-demand positions too often yield comes with a boxed, burnt out “work hard play hard” answer when asked about culture. Failure to read the warning signs equated a horrific toxic work environment of which I was thrown in and left for dead, getting picked at by the buzzards daily, where the standard of excellence was driven by egotism and narcissism over any sense of new ideas, morality or ethics. Put up, shut up and fall in line the sake of the deal.
I’ve now learned the hard way and realized what Michael Thompson learned over 38 years – confidence isn’t about self-promotion, it’s about listening, and feeling comfortable applying and promoting others’ winning strategies to build their trust.
In D2, Gordon Bombay went “Hollywood” and got too caught up in the glam and the image, forgetting who he was and what he had learned along the way. Before it was too late, he traded the suit for the Ducks jacket and got back to where it began. He encouraged his kids to do what they did best, believing in each in the highest pressure situations despite dirty play and tactic traps laid by the opponent. In the end, the team banded together and won it all for the good-ole U-S-of-A thanks to being confident in who they were and what they could do.
Life isn’t a Disney movie or a sport, but the message is one we can all learn from. Believe in those around you and express encouragement – we can all benefit in the end so much more than maintainging a fixation on our own self-serving agendas.
D2: THE MIGHTY DUCKS, Emilio Estevez, Colombe Jacobsen, Shaun Weiss, Matt Doherty, Marguerite Moreau, Joshua Jackson, Justin Wong, etc, 1994.
Transparency spooks and how it’s moving forward in football, business and life. Apocalypse now?
If you’ve missed me of late, I’ve been blogging about the latest sponsorship news and best practices. We also took a quick “secret shopper” trip to the thriving metropolises of Nephi/Ephraim/Nebo, Utah, stopping at one of the more said-to-be haunted destinations of the area in Leslie’s Family Tree where the Mormon pioneers of yesteryear clashed with the Native Americans. I’ve done the research and I’m a believer in transparency – which goes beyond unexplainable paranormal phenomenon, but is increasingly and readily applicable in the sports business and our collective impending future.
“The Game” & Beyond
I just got off the phone with a friend and client of mine in Glenn “Shemy” Schembechler, son of the legendary Michigan coach Bo. Bo learned everything he knew while coaching under Woody Hayes, who would later become his biggest rival. Both Michigan and that one state school in Ohio largely played the same way for many years. Everyone knew that both teams were most likely to run the ball on 1st and 2nd down and throwing if need be on 3rd down. No frills or surprises, they’re going to rely on brilliant strategy and execution to beat you with tough, talented athletes who believe in their schools’ and coaches’ native credos. Stop it if you can (sorry, the numbers say you likely won’t as both schools are at the top of the alltime recordbooks).
Shemy, who soaked in all that football leadership along the way and utilized it as an NFL scout, has launched GES Advisory Company, designed to utilize the aforementioned institutional knowledge to benefit aspiring high school football players. His goal is to give high school athletes the chance to play the sport they love in college (he can be reached at: gesadvisory@gmail.com). Compared to other recruiting services, he goes much deeper when it comes to taking athletic measurements, gauging mental “make-up” and academic interests, and finding a scholastic fit from the “Power 5” schools on down the collegiate chain. 100% success ratio. To maximize effect from both a hand-to-hand combat success coupled with today’s demands of information transparency, he’s partnered with Sport Testing, a Canadian company with hockey (including NHL) success stories to build on, patent-pending and coming to you soon. Sport Testing, “the leading provider of sport specific player testing and a developer of athletic assessment technologies,”has developed equipment shown to be the most accurate in gauging athletic performance. It also has created a database to share this data, serving both the athletes and properties.
Man, I wish it existed back when I was playing! I was always in-season playing a different ball sport and wasn’t taught the right track technique to run a good 40. My recruiting service was my grandfather with our team highlight VHS tape knocking on the doors of his alma mater to get me a meeting (not that I would’ve made a different school choice). 5 Star football players who get a verbal offer don’t realize that it has no legal binding, nor does that official offer they received. Now, the gap is being bridged.
The Interview
I just mustered the best 30 minute phone interview perhaps I’ve done to date with Project FANchise to be President of the Salt Lake Screaming Eagles football team by mapping out and checking off what I deemed were the success criteria necessary for the position of my dreams. With the CEO in call 1 before he had seen my resume. I didn’t do it to work with just another minor league team – this is the 1st ever fan run team. Everything has been voted on by the fans from the city (they’ll be playing at the Maverik Center, where I worked and of which I had the endorsement of the President I was under) to G.M., head coach, logo and even play calls.
This group (an entrepreneurial mix of tech entrepreneurs, digital, NFL and sport business vets) has crowdfunded opportunities for fans all over the world to get involved with the Screaming Eagles. Yes, the opposing team might know what’s coming, but can they stop it? The point is, it opens up the dream of getting involved in what you were/are most passionate about to the masses, where the barriers to entry are the most extreme of perhaps any industry. Typical sports jobs field hundreds if not thousands of resumes per open position. This doesn’t even touch on how hard it is to become a professional athlete nor begin to speak to the struggle to excel once you get in on the business side when you’re making peanuts while competing with the hopes of countless others to be G.M., etc. someday let alone keep your current job.
What Project FANchise is doing is to utilize digital transparency that social media has provided us all to develop a competitive advantage – it’s giving live “recruiting tape” to not only to the players, coaches and G.M.’s looking to make a pro impact and move up the ranks, but also to Joe Schmo the fan as well (who can be G.M. for a day for $500). As the Bo’s of the world have stated, “those who stay will be champions.” Brilliant execution can open up big doors of opportunity.
All over the place, transparency has become apparent and the effects are rampant. It’s what went into the food we eat and the companies making it. It’s social media. It’s the manual processes in life that are being replaced by automatic processes that can share valuable data seamlessly. We’re starting to realize that sitting in traffic for an hour to commute to shuffle papers and sit in abusively boring meetings all day isn’t always the most productive or efficient way of doing business.
According to the Martin School at Oxford, 47% of today’s jobs in the U.S. will be replaced by artificial intelligence and robots within the next twenty years. Like the farmers of yesteryear, collaboration will likely create new opportunities.
Or, maybe Terminator was correct and machines are coming to bring about the apocalypse.
Maybe I wasn’t named the 1st President of the Salt Lake Screaming Eagles (someone else got the gig who had been a Minor League Baseball CEO). I know where I align when it comes to complaining vs. solving come the next apocalypse. How about you?
Maybe you’ll become the next lost soul tragically left behind to walk between worlds.
The Terminator fighting the apocalypse with automatic weapons
TRUE NORTH TEAM CONSULTING 