I help founders and leaders find clarity, alignment and forward momentum when the path isn’t obvious.
“I believe people don’t need more answers – they need better questions. Authenticity wins.” – CR
Strategy, advisory, and purpose and perspective-driven results for those charting a complex course. At your service.
Progress starts when direction is honest.
Much of my current work explores the idea of “true north”—how people define direction for themselves, and how clarity can exist without certainty.
Let’s direct a transformative path through your intersection.
Background Experience Snippets:
- Helped co-found Trak Software as the first full-time hand turning it into a real business, launching the “sponsorship asset management” category in sports & entertainment, driving it to 225x growth, ~$10M LTV and ~10k active users. Served as C.M.O. and C.R.O., wearing many hats in the process, procuring clients like Coca-Cola, Live Nation, America First Credit Union (AFCU), most NFL teams, Illitch Sports & Entertainment (Detroit Tigers & Red Wings) and many others over 10 years and two rebrands.
- Jumped in the FinTech world, serving as C.O.O. / Head of Fundraising for CrowdEngine, a compliant crowdfunding company pivoting to digital (crypto) tokenization in 2018 before the masses jumped into blockchain. Launched several related side businesses and managed all aspects of the process including compliance management, GTM, marketing, sales management, finance, administrative, operations, dev team roadmap, brand and company scaling of related businesses, etc.
- Cultivated relationships via “result-centered selling” and relationship marketing totaling nearly $10M in tickets and/or partnerships to drive operations for professional sports teams and venues like Real Salt Lake, the Maverik Center & Utah Grizzlies, New Orleans Pelicans (then Hornets).
- In sum, racked up 20+ years of sports and entertainment experience as consultant or intern (most with full-time hours) with: Salt Lake Marathon, Salt Lake Screaming Eagles (1st fan-controlled football team), Events DC / Nation’s Football Classic, NFL Players, Washington Commanders (then Redskins), Sport Sales Combine, Memphis Grizzlies / U of Memphis, Michigan Football, ESPN / ABC Sports, Sports Illustrated, Sponsorship Insights Group.
- Over 10 years of startup/SMB immersion: extensively networking and getting to know the nuances and best-practices tied to fundraising, tooling, recruiting, leadership, etc., sometimes serving as advisor (ie. Nextlete).
- Not a doctor officially, but may as well be with 21 years of formal education including a B.A. from the University of Michigan (Communication, Economics), Global M.B.A. from The George Washington School of Business (Marketing), Masters of Science from the University of Memphis (Sport & Leisure Commerce).
- Avid world traveler, writer, reader, content creator, volunteer, animal lover / pet parent, husband and believer that learning and adapting should never stop.
A world of collaborative possibilities together
Available for full-time employment, advisory and consulting services, and strategic guidance for navigating complexity, growth and change. Let’s explore further, dive deeper and calibrate.
“Life is too short and goes by too quickly. Engineer it to nourish your soul.” – CR
TRUE NORTH TEAM CONSULTING 