First the Bomb Drop. Then the Reconciliation.

2020 was the year of all years where every sign of the apocalypse showed up at the doorstep.

In the isolated island that is Utah, not only did we have the devastation of the ongoing pandemic, but an earthquake with powerful tremors reverberating for weeks, a hurricane-like windstorm uprooting many massive hundred year old trees, political and social justice turmoil, armed militia-presence and progress denial and since, killer wildfires and avalanches.

It took the public police execution of George Floyd and countless others caught and shared on social media to collectively start forcing awareness and change on the law enforcement and social fronts.

It’s forced us all to be real about what we truly believe and who we are instead of hiding it in the shadows.

The sports and entertainment world is traditionally the great melting pot where even political and social differences could be overcome by collectively rooting for the home team. However, organizations were largely not forced to choose sides and bigotry and hostility often swept under the carpet and left to fester. Until 2020.

With that, longstanding oppressive actions of controlling elites have become exposed. Notably, two of the sports organizations I had been involved with came under fire and investigation for racism, sexism, bullying and abhorrent cultures created under the old guards. Scrappy local reporters and brave former employees stuck their necks out and via social media spurned “Me Too” movements that caught so much traction that they could not be denied. Feel free to read into the Washington Football Club and Real Salt Lake sagas independently as there is plenty there from countless employees and fans.

The precedent is shifting and it’s no longer an acceptable practice to abusively get away with being bigoted, self-centered, controlling tyrants.

There are consequences to pay because transparency is here to stay.

While the gap has widened considerably between the haves-and-have nots, through this mess of a year, change is happening and the messages of the slighted are now being surfaced, and in some cases recognized and even prioritized. There are no easy fixes and change takes time.

Purpose and character – where do you stand? Individuals and companies were all put on the spot transparently. If you’re hiding in the shadows, you’re considered guilty. If you don’t come off authentically, you get called on it.

There’s too much on the line: lives, jobs, daily, travel, norms, environmental sustainability, and family routines.

Real change has taken place and there’s no going back from here.

It’s a new era – Derek Chauvin, the police officer that infamously killed George Floyd on camera has been convicted and not let off the hook.

Now, as we continue climbing out of the hole with the mass 2021 vaccine rollout, issue prioritization and economic recovery, lessons have been learned and there’s no going back.

What happens when the lights go off? … Time will tell.

Lessons in Rejection

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The Cleveland Cavaliers, Detroit Red Wings, Baltimore Orioles, Sporting Kansas City, Indiana Pacers, New Orleans Saints & Pelicans (among others pictured above): what do these represent?  All, the latest and greatest clients of Sponsorship Buddy Inc.  I, as the lead hunter, should be out celebrating in the streets to land these huge, globally embraced and recognized team brands as clients of our disruptive new platform, right? Not so fast, my friend.

Early entrepreneurial life is not glamorous (nor is the sports industry).  Over the past 20 months, I’ve had to learn all kinds of new skills, competencies, and levels of resiliency and discipline.  I set out with a goal of transforming the sponsorship industry in much-needed fashion for the better to help create more transparency, streamlined communications, a better client experience and improvements in quality of life.   In doing so, I hoped to make my mark as an innovator, disruptor, and difference-maker and put it all on the line to do so (personal life, relationships, financial stability).

Full disclosure, it’s been the most challenging period I’ve had in life and there have been some big ones.  While persistently searching out believers in my network, I’ve been aggressively pursuing careers and been so close on fantastic opportunities in sports or tech in Denver, San Francisco and here in Salt Lake City, only to be passed up on at the finish line.  My closest contacts have seemingly written me off while it’s been impossible to fight off bouts of despair, depression and not feel like a failure.

One of my key strengths is my resiliency, persistence, and aversion to quitting.  I thought the industry would snap up this relatively inexpensive tool but learned that it was going to take completing the marathon to change the game.

Back when we were looking for our 1st major league client after the Utah Jazz (beta customer of ours), I leaned on my former group in the Memphis Grizzlies, who have been notably innovative.  In speaking with Mya Donald, activation lead for the team, I said something along the lines of, “I know this is new and daunting, but this can not only put the Grizzlies on the map as a leader in the space, but do great things for your careers.” The Grizzlies bought in, embraced the tool, and four weeks ago, Mya was on-stage as a finalist at NBA league meetings citing us as a key piece to the team’s peer-nominated Relationship Management Program of the Year.  To add validation, the winners of the award, the Cleveland Cavaliers, known not only for being runner up in the 2016-2017 NBA Finals, but also for a notable Goodyear Jersey Patch Campaign and innovative 365-day activation approach have followed suit as our 5th client in the most innovative of all sports leagues (NBA).

Taking excerpts like these to market, we’ve now established ourselves as an industry-recognized brand with success stories throughout the major and minor leagues, not to mention being in the process of signing our 1st brand and agency clients.   We accomplished our set growth and vesting goals a year ahead of time and have solidified our brand and platform as a force with huge upside from here while maxing out my equity shares in the company.

As we look to solve the sponsorship industry’s communication issues one client at a time, I’ve realized that I have a long ways to go to become a great communicator myself.  I realized that my emails, like everyone’s texts or emails from time to time, can be misinterpreted and come off the wrong way.  Instead of leaving tone, reasoning, and objectives up for interpretation, I insisted on a face-to-face meeting to speak my mind, and after a 2nd fishing trip meeting to close out the summer and further collaborate on ownership stake and employment terms. I’m now about to be in a much more secure place while being in control of day and destiny.

Lessons learned: don’t take rejection to heart.  It only takes one (you).  Even when everyone else loses faith in you, what you believe in and set out to do, you can accomplish anything with determination.  Be mindful, self-reflective and don’t be afraid to ask for constructive feedback, advice or someone else’s time to hear you out.

Making History with Your Help

Are you fed up with the feeling that your vote won’t account for any positive change? Are you over the stodgy NFL or sick of fantasy football after losing because of weather during 1 freak game or an injury that made all those hours for naught? Are you in need of an exciting last minute Christmas gift idea?

If you’re like me and you’ve answered YES to any of those questions than consider this a call to action.

Meet the Salt Lake Screaming Eagles, the 1st sports team ran by you the fan.

Whether you’re in Utah or not, this is your chance to actually play a role in managing and running a pro sports team. From the city (SLC over OKC) to the team name (after 101st Airborne in a nailbiter over Teamy McTeamface), to the plays ran on the field chosen through a state-of-the-art app, you Joe Fan are in the driver’s seat.  It’s Madden meets a Hollywood reality show meets the pigskin meets the future of tech.  The voices of fans who have signed up to participate in an industry that is incredibly hard to break in and stay in are being heard loud and clear. In 21 countries and all 50 states, they’ve secured their dream spot as Assistant GM or Analytics Department or as an inaugural Season Ticketholder.

Now it’s your turn to answer the call.  If you’re believer in freedom of choice, democracy, technology and football, we need you tuned and ready to make history.

February 16th, 2017. The Maverik Center.

ESPN, GQ, Esquire and other very notable national entities will be there. Can we count on you?

Success in revolutionizing the game requires churning up good companies to sponsor that believe that the fan comes first, groups and true fans and individuals who believe in the “democracy” mission depends on your participation.  Unite with me, you believers who nowadays can’t agree on 1 Godforsaken thing. Like which beer the Mav should serve. Together in this and be there with me as it could ultimately in crazy fashion help me fulfill a lifelong dream of running a pro team of which with success, will extend to a a rebranded, democratized league level in due time (2018).

Your Super Bowl hangover will long be over as will the holidays. What next?

Why not join me in staking your claim to be a part of history, giving the power of making decisions in unbeknownst fashion to you. Yes, your voice has now been heard – you make the calls.

But will you answer the call?

#TalonsUp

If you’re interested in becoming a Brand Ambassador, please connect with me, young patriot, and we will get you suited up.