“Shock the World” – Big Blue Did & You Can Too!

Michigan basketball just changed the game, rewrote history and won the school’s first title in 37 years. It’s a story of pain and resilience applicable for me and us all.

Yaxel Lendeborg, Michigan's star celebrates with the Shock the World banner.
Yaxel Lendeborg, who didn’t have the grades for college back when, celebrates Shocking the World after the Finals win.

The Michigan Wolverines just wrapped up one of, if not the most dominant college basketball seasons in history, cutting the nets down in Indianapolis after beating the UConn Huskies in the Final 4, 69-63.

Despite a historically dominant regular season, Michigan lost it’s third game of the year, to a motivated Purdue game in the Big Ten Tournament Finals. Duke and Arizona became the hot, popular picks as champions.

Michigan took that loss to heart and went on a mission as the only team to score 90+ for 5 straight in the NCAA Tournament.

However, the UConn Huskies were hungry for a third title in four years. UConn hadn’t lost a final. That kind of experience is invaluable in crunch time, which was evident by all the close games they won in the tourney.

UConn had it’s way slowing down Michigan and muddying up the Final. No team had ever scored under 70, shot under 40%, shot under 15% on 15+ threes, gotten outrebounded and won.

0-50. Until Michigan did it last night, bringing it home despite the star player’s injury. Statistically, this Michigan team finished the season as the #2 team ALL-TIME in KenPom’s offensive and defensive efficiency ratings with an argument for most dominant – period(.)

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Personally reflecting: as a kid growing up, I loved playing basketball. I put in the work shoveling the driveway at night by myself in the cold dark winters of Michigan to get shots in. I went against the grain to the enemy Duke’s basketball camp twice around the 2001 championship, when Carlos Booker got stacked ((by the way, if you missed it: his sons were the tourney darlings going in to March Madness, featured on a commercial every break, leaving the tourney as the only #1 seed up 15 points at halftime out of 135 to blow the lead and lose. Cayden (the “other” twin) inexplicably turned the ball over before the 10 seconds ran out, as UConn’s Braylon Mullins hit a 35 footer in a finish no one will forget to advance to the Final 4)).

It’s crazy to think that at Michigan while I was there, we had former Duke star Tommy Amaker coaching a team with a bunch of notable talent that we’d see nearby walking around on campus. The team played well 3 of those 4 years but there were still ongoing sanctions in place for much of that stretch from the Ed Martin era sanctions tied to illegal gambling money and gifts going to players as loans, etc., which tainted 13 years of history, most famously the Fab Five team that lost to UNC in the Final because of the end-of-game timeout Chris Webber called that the team didn’t have.

I didn’t make it to Crisler for one game in college. Volleyball, hockey, baseball, women’s field hockey, softball, men’s and women’s soccer and each football game but not 1 for men’s basketball. The pulse was that low…

Then John Beilein arrived and restored hope, grit and spirit to the program. Everybody started showing back up.

I was there with my old roommates, classmates friends (and then some) in Atlanta at the 2013 Final 4, our first trip back since back when. A controversial Trey Burke block was called a foul and Louisville finished us off (although had to vacate the Championship for Pitino-era scandals of its own).

celebrating a semifinal win over Syracuse in the 2013 Final Four in Atlanta.
Celebrating a 2013 Final 4 semifinal win at the Georgia Dome in Atlanta over Syracuse.

We made it back to the ‘ship in 2018, but Villanova, who had the experience of winning it two years previous, took us down 79-62 to cut the nets.

Fab Fiver Juwan Howard took over coaching after Beilein went to try his hand at the Cleveland Cavaliers of the NBA, which didn’t last. Howard started hot and advanced to an Elite 8 in 2021, but he lost his cool on court and his teams faded to the lifeless 8-24 last place finish in 2024 and was shown the door.

Name Image and Likeness (NIL) became legal, players could now get paid and Howard cited not being able to keep up with the resources Michigan offered.

Star frontcourt player Tarris Reed transferred to UConn. Glue-guys Will Tschetter and Nimari Burnett stuck around, along with Jace Howard (Juwan’s son).

In came Dusty May, a former Indiana student manager under Bobby Knight, who made his way up the assistant ranks before getting a shot to lead at Florida Atlantic, leading the 9 seeded underdogs to an unheard of Final 4 and near championship appearance.

Michigan committed to upping resources available and with Champion’s Circle help behind the scenes (Michigan’s official Collective group, a small scrappy group of hard working folks I’ve gotten to know), May and staff mobilized quickly.

Michigan quickly fielded one of the quickest turnaround stories in history. But “we are all a bunch of outcasts” he said after finally smiling and cutting the net down back in Indy near where it started, bringing home Michigan’s first hoops championship since 1989. It’s true. Pretty much every guy had been counted out at some point, suffering anguish, lack of confidence and defeat.

May studied what the OKC Thunder did to go from doormat to dominant champ, stockpiling the right young guys. He met each player where they were at personality-wise and just asked them to be coachable and gritty. The team gelled, adjusted unlike any others at the half, went wild when walk-ons got stats at the end of historic blowouts. They just re-wrote the book on success in the NIL era, where fragmentation, the open transfer portal and dollars make continuity a challenge for everyone.

The “Fab 5” sat together on TNT’s altcast near courtside during the vaunted semifinal matchup against a dominant Arizona team that it dominated. They laughed, joked and carried on like it was 1993 all over again when they were going against the grain and changing the game, despite all the haters and doubters. 5 star combo guard Brandon McCoy committed to the Wolverines at halftime while talking the Fab 5 notably – what a moment.

Glen Rice held the “Shock the World” sign up when Michigan team last won in Seattle. Last night, 37 years worth of redemption songs came to fruition. But it’s not just the Fab 5 and ’26 champs that got redemption from the Martin scandals, it was everyone. All the players, the students, the parents, the fans – way too many to list.

Beyond that, it’s a story of hope when it feels like there isn’t much.

No one believes in you.

Your passive aggressive team thinks they can soullessly send you packing despite your loyal contributions. You got that email that you’re out, most recent casualty to a coding agent. Your elected officials have left you hanging, prioritizing themselves. Your family, partner or your health fails you. Whatever the (fill in the blank) reasons may be, it all feels hopeless. Why keep trying when the well is dry and it’s futile??

They don’t see or care that you’ve done the work, made the sacrifices and kept getting off the ground, pulling yourself up and back in motion.

“Those who stay will be champions.”

This is a story for you.

You can beat all the odds, reinvent yourself and become a champ in your own right too.

Go “Shock the World.”

celebrating the 2026 championship win
Celebrating the redemption story and 2026 Championship win with SLC Spirit Group friends and members.
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Author: True North Team Consulting

About Charles Reynolds I’ve spent my career at the intersection of sports business, leadership, and entrepreneurship—working inside fast-moving organizations, advising teams and founders, and learning firsthand how pressure, ambition, and uncertainty shape decisions. Over time, my work has evolved beyond titles or industries. What consistently shows up is this: people don’t struggle because they lack talent or drive—they struggle because they lose clarity about what matters, where they’re headed or results they're after, or how to move forward without burning themselves out. That’s where I focus my work. I help leaders, founders, and high-performing individuals think clearly, align their actions with their values, and make better decisions when the path isn’t obvious. Sometimes that looks like strategic advisory. Sometimes it’s coaching. Often, it’s simply creating the space and structure for honest reflection and momentum. Travel has played a quiet but important role in shaping how I see the world. Experiencing different cultures, systems, and ways of living has reinforced my belief that growth—personal or professional—comes from perspective as much as performance. That belief shows up in my work, my writing, and how I engage with others. I care deeply about transparency, holistic sustainability, and lifelong learning. I’m drawn to questions around purpose, leadership under pressure, ethical and personal growth, and what it means to build something meaningful without losing yourself in the process. This site is a home for my thinking—across leadership, business, life, and direction—and a place to connect with people navigating similar questions. If you’re building, leading, or re-orienting or just exploring, I’m here to help.

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