New Book + Appointing Your Alter Ego for Life’s Challenges

Times are tough. Cue your Alter Ego to help you battle through life’s challenges!

The Alter Ego Effect - cue it to help with life's challenges.

Sometimes it just feels like life is headed to hell in handbasket.

I recently published my first book to help others like me chart a course to purpose, if they could use guidance redirecting without instilling radical change (check it out if you haven’t yet!).

Finding Your True North: A Calm Path to Purpose Without Burning Your Life Down. Designed to help people find purpose with built-in exercises.

It’s okay to not be okay. Recently, for me it’s all felt like it’s coming to a head. Personally and holistically it’s been one thing after the next. Externally, it feels like the rails are off and the train is speeding down the tracks to inevitable peril…

“Jolts” involving A.I. disruption, job losses, the Iran war, consumer goods prices, health, policies, debts, extreme weather, etc. are a few hot buttons that feel like they are forcing radical change. I would venture to guess that I am not alone feeling this way.

It’s almost like we haven’t had a “normal” year without daily shocks since 2019 pre-pandemic.

People need to develop coping mechanisms to help them get through life’s challenges. I’ve personally found helpful include: meditation / deep breathing, relaxing in the sauna or hot tub, experiencing nature, exploring somewhere new, exercise, blocking out the news and social media, focusing on projects and hobbies, therapy, journaling, gardening, talking with people (especially spending time in person), playing with kids and pets, escapism via sports, music, podcasts, shows or movies.

Immersion into reading is another favorite ticket away. I picked up The Alter Ego Effect and wanted to recommend it to you.

The author Todd Herman, trained by top mental health coaches and mentors, helps his clientele channel their most resonating character to transform into when duty calls. By going to a totem or artifact to flip on the switch, cueing your alter ego, you can take on the world and come out of it heroically.

Simple example, Sam grew up feeling underestimated on his smarts often breezed over in conversations, work, etc. He’s noticed in movies that those with glasses are often thought of us wise and respected for focus and intelligence. Even though his vision is perfect, Sam throws on his totem/artifact fake lenses to cue the “Professor,” and his mentality and then results change. He’s getting the respect and attention that he’s always yearned for and he feels like he has a new lease on life.

Whatever that symbolism equates to for you, it has to mean something special, motivating and compelling. Think superheroes, a specific animal or truly anything that innately sticks out as transformative difference-maker in your mind. You can keep it a secret too – don’t feel like you need to let others in on your alter ego.

There is a lot we cannot control in life. Normally we would choose to go into character for those traditional “moments of impact” – the big meeting, game, speech or challenge.

If those normal coping activities aren’t getting it done for you when anxious feelings pop up outside of your typical “moments of impact,” maybe it’s time to beam the Bat Signal!?

I would love to hear your takes!

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Author: True North Team Consulting

About Charles Reynolds I’ve spent my career at the intersection of sports business, leadership, and entrepreneurship—working inside fast-moving organizations, advising teams and founders, and learning firsthand how pressure, ambition, and uncertainty shape decisions. Over time, my work has evolved beyond titles or industries. What consistently shows up is this: people don’t struggle because they lack talent or drive—they struggle because they lose clarity about what matters, where they’re headed or results they're after, or how to move forward without burning themselves out. That’s where I focus my work. I help leaders, founders, and high-performing individuals think clearly, align their actions with their values, and make better decisions when the path isn’t obvious. Sometimes that looks like strategic advisory. Sometimes it’s coaching. Often, it’s simply creating the space and structure for honest reflection and momentum. Travel has played a quiet but important role in shaping how I see the world. Experiencing different cultures, systems, and ways of living has reinforced my belief that growth—personal or professional—comes from perspective as much as performance. That belief shows up in my work, my writing, and how I engage with others. I care deeply about transparency, holistic sustainability, and lifelong learning. I’m drawn to questions around purpose, leadership under pressure, ethical and personal growth, and what it means to build something meaningful without losing yourself in the process. This site is a home for my thinking—across leadership, business, life, and direction—and a place to connect with people navigating similar questions. If you’re building, leading, or re-orienting or just exploring, I’m here to help.

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