First the Bomb Drop. Then the Reconciliation.

2020 was the year of all years where every sign of the apocalypse showed up at the doorstep.

In the isolated island that is Utah, not only did we have the devastation of the ongoing pandemic, but an earthquake with powerful tremors reverberating for weeks, a hurricane-like windstorm uprooting many massive hundred year old trees, political and social justice turmoil, armed militia-presence and progress denial and since, killer wildfires and avalanches.

It took the public police execution of George Floyd and countless others caught and shared on social media to collectively start forcing awareness and change on the law enforcement and social fronts.

It’s forced us all to be real about what we truly believe and who we are instead of hiding it in the shadows.

The sports and entertainment world is traditionally the great melting pot where even political and social differences could be overcome by collectively rooting for the home team. However, organizations were largely not forced to choose sides and bigotry and hostility often swept under the carpet and left to fester. Until 2020.

With that, longstanding oppressive actions of controlling elites have become exposed. Notably, two of the sports organizations I had been involved with came under fire and investigation for racism, sexism, bullying and abhorrent cultures created under the old guards. Scrappy local reporters and brave former employees stuck their necks out and via social media spurned “Me Too” movements that caught so much traction that they could not be denied. Feel free to read into the Washington Football Club and Real Salt Lake sagas independently as there is plenty there from countless employees and fans.

The precedent is shifting and it’s no longer an acceptable practice to abusively get away with being bigoted, self-centered, controlling tyrants.

There are consequences to pay because transparency is here to stay.

While the gap has widened considerably between the haves-and-have nots, through this mess of a year, change is happening and the messages of the slighted are now being surfaced, and in some cases recognized and even prioritized. There are no easy fixes and change takes time.

Purpose and character – where do you stand? Individuals and companies were all put on the spot transparently. If you’re hiding in the shadows, you’re considered guilty. If you don’t come off authentically, you get called on it.

There’s too much on the line: lives, jobs, daily, travel, norms, environmental sustainability, and family routines.

Real change has taken place and there’s no going back from here.

It’s a new era – Derek Chauvin, the police officer that infamously killed George Floyd on camera has been convicted and not let off the hook.

Now, as we continue climbing out of the hole with the mass 2021 vaccine rollout, issue prioritization and economic recovery, lessons have been learned and there’s no going back.

What happens when the lights go off? … Time will tell.

Unknown's avatar

Author: True North Team Consulting

About Charles Reynolds I’ve spent my career at the intersection of sports business, leadership, and entrepreneurship—working inside fast-moving organizations, advising teams and founders, and learning firsthand how pressure, ambition, and uncertainty shape decisions. Over time, my work has evolved beyond titles or industries. What consistently shows up is this: people don’t struggle because they lack talent or drive—they struggle because they lose clarity about what matters, where they’re headed or results they're after, or how to move forward without burning themselves out. That’s where I focus my work. I help leaders, founders, and high-performing individuals think clearly, align their actions with their values, and make better decisions when the path isn’t obvious. Sometimes that looks like strategic advisory. Sometimes it’s coaching. Often, it’s simply creating the space and structure for honest reflection and momentum. Travel has played a quiet but important role in shaping how I see the world. Experiencing different cultures, systems, and ways of living has reinforced my belief that growth—personal or professional—comes from perspective as much as performance. That belief shows up in my work, my writing, and how I engage with others. I care deeply about transparency, holistic sustainability, and lifelong learning. I’m drawn to questions around purpose, leadership under pressure, ethical and personal growth, and what it means to build something meaningful without losing yourself in the process. This site is a home for my thinking—across leadership, business, life, and direction—and a place to connect with people navigating similar questions. If you’re building, leading, or re-orienting or just exploring, I’m here to help.

Leave a comment