Since The Bomb Dropped

So much has happened since my last post.

“The Ugly American” stereotype was the understatement of them all. We were going backwards and showing our ugly side, handicapped by a retaliatory gesture to thwart progress made during the Obama era and preserve dying industries like coal while propping up our racist roots. People lost the ability to be civil, work together and decipher what’s real vs. manufactured with an angle on the news front.

Surface-level indicators like unemployment % and stock market gains were touted by the nationalistic administration. Under the surface, however, the seams were bursting and blood was boiling.

Our approach to the pandemic, now a year in, has made us the world’s pincushion. We pushed to keep business and life normal while the virus took over and such a short-sighted approach has cost us now over 500,000 (of the over 2 million global) lives and counting with all kinds of collateral damage including a mounted financial debt (and even more foreboding, mental health debt).

I had a near breakdown in April when reading into the trajectory and impact it would have on sports and entertainment, where my company does business. Sure enough, many of these tea leaves turned out although sports did find a way to return – to entertain, distract or for some, employ us.

Hateful conspiracy theory-spewing groups like QAnon have thrived on spreading misinformation and cling to holding the pandemic around as long as possible by demonizing masks, covid-19 vaccines and preying on the vulnerable.

Oh, did I mention that my own college-educated uncle and aunt reached out last week – in February of 2021 mind you. Somehow, they have come under the impression from these conspiracy theorists that covid is a hoax and ploy. Meanwhile, my year of staying home sequestered aside from masked errands and my ski release caught up to me and that as I write this, I’m battling the virus myself – or “the flu” in their eyes. My wife the social worker had a real scare tied to her work in the schools as a result of also picking up the virus.

The irony…

Is it all doom-and-gloom, though?

No, there is a silver lining. Stay tuned for more.

Unknown's avatar

Author: True North Team Consulting

About Charles Reynolds I’ve spent my career at the intersection of sports business, leadership, and entrepreneurship—working inside fast-moving organizations, advising teams and founders, and learning firsthand how pressure, ambition, and uncertainty shape decisions. Over time, my work has evolved beyond titles or industries. What consistently shows up is this: people don’t struggle because they lack talent or drive—they struggle because they lose clarity about what matters, where they’re headed or results they're after, or how to move forward without burning themselves out. That’s where I focus my work. I help leaders, founders, and high-performing individuals think clearly, align their actions with their values, and make better decisions when the path isn’t obvious. Sometimes that looks like strategic advisory. Sometimes it’s coaching. Often, it’s simply creating the space and structure for honest reflection and momentum. Travel has played a quiet but important role in shaping how I see the world. Experiencing different cultures, systems, and ways of living has reinforced my belief that growth—personal or professional—comes from perspective as much as performance. That belief shows up in my work, my writing, and how I engage with others. I care deeply about transparency, holistic sustainability, and lifelong learning. I’m drawn to questions around purpose, leadership under pressure, ethical and personal growth, and what it means to build something meaningful without losing yourself in the process. This site is a home for my thinking—across leadership, business, life, and direction—and a place to connect with people navigating similar questions. If you’re building, leading, or re-orienting or just exploring, I’m here to help.

Leave a comment