Are your sponsorships actually working

Underdog Sports LLC's avatarEvalute. Develop. Execute.

cropped-new-underdog-sports-logo.jpg     Underdog Sports started featuring sports businesses through our social media channels over the last couple of months. We wanted to highlight entrepreneurs who are making an impact in sports business and inspire other who have ideas, to take action.  I came across TRAK Software (formerly Sponsorship Buddy), and was impressed by the work they were doing. 

     Trak is a collaboration tool used by organizations who buy, sell or consult on multi-asset corporate partnerships. Trak helps accelerate and simplify sponsorship execution of each partnership; so sponsorships are executed with the correct artwork, the right people, and every inventory item is maximized.

     Giving everyone time back to strategically build, plan and THEN activate their partnerships instead of getting bogged down with complex partnerships (which is what everyone wants and needs) because their disjointed rows and columns (excel anyone?) and inefficient processes (more meetings phone calls and…

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